38 LinkedIn Statistics Marketers Should Know in 2021

Specialists than on LinkedIn. Here are the  buy linkedin connections   maximum up to date LinkedIn statistics for 2021.

Christina Newberry
January 12, 2021
LinkedIn records appearance a little exceptional than they do for a number of the alternative social networks. It’s now not the most important social network, or the one with the biggest attain. Some of the numbers are smaller. At first glance, they will now not appear as amazing for marketers trying to make a big impression.

But the 38 LinkedIn stats below show that theory incorrect. They show that this commercial enterprise-oriented network is in fact a must for marketers of each B2B and B2C products and services.

When you understand the approaches each LinkedIn contributors and different brands use this network, you benefit insights into how you could higher include LinkedIn into your social advertising plan for 2021.

Table of Contents
General LinkedIn statistics
LinkedIn person stats
LinkedIn utilization stats
LinkedIn advertising records
LinkedIn business facts
Bonus: Download a unfastened manual that indicates the eleven processes Hootsuite’s social media team used to grow their LinkedIn target market from zero to 278,000 followers.

General LinkedIn records
1. LinkedIn turns 18 years antique in 2021
The community officially launched on May five, 2003: 9 months before Facebook released at Harvard. LinkedIn is the oldest of the primary social networks still in use nowadays.

2. LinkedIn has 33 workplaces and 15,800 personnel
Those workplaces are positioned in extra than 30 towns global, which include 9 inside the United States.

3. LinkedIn is available in 24 languages
This allows many international users to get entry to the network in their local language.

Four. Remote jobs on LinkedIn multiplied 2.5x from March to October 2020
And 15% of all activity applications inside the U.S. Went to remote jobs in November 2020. These LinkedIn stats seize how the manner we work changed in 2020.

With greater business selection makers and capacity new hires working from home, online connections have end up more and more critical for commercial enterprise this year.

5. LinkedIn is the most relied on social network inside the U.S.
Seventy three% of social media users at the least relatively agree that LinkedIn protects their privateness and records. Compare that to just 53% for Facebook.

LinkedIn person stats
6. LinkedIn has 722 million participants
To positioned that wide variety in context, Instagram presently has 1 billion customers, and Facebook has 2.74 billion. It’s no longer the biggest of the social networks, but with a particular commercial enterprise awareness, it’s an target audience worth noticing.

7. Fifty seven% of LinkedIn users are guys, and forty three% are women
Men substantially outnumber women on LinkedIn basic, but you’ll want to perform a little research to apprehend the make-up of your precise LinkedIn audience.

Note that LinkedIn does no longer document any genders aside from male or girl.

Eight. 76% of LinkedIn’s customers are outdoor the U.S.
While the U.S. Is LinkedIn’s biggest market at 174M customers, the network has received traction around the arena.

LinkedIn’s members live in more than 200 nations. This includes 163 million customers in Europe (which include the United Kingdom), 196 million in Asia Pacific and 107 million in Latin America.

LinkedIn international membership numbers through usa

Source: LinkedIn

9. 27.1% of all Internet users in Canada use LinkedIn every month
And 44% of all Internet users in Canada have an account in this social platform. That’s lower than Facebook (eighty three%) and Instagram (51%), however better than Twitter (forty two%) and Pinterest (40%).

Internet users in Canada who’ve an account on pick out social media platforms

Source: eMarketer

LinkedIn reviews a total of 17 million users in Canada.

10. Fifty nine.9% of LinkedIn’s users are between 25 and 34 years vintage
It’s now not a wonder that extra than half of of LinkedIn users are in the age institution that is beginning and developing their careers. It’s a expert network, in the end.

Profile of LinkedIn’s advertising audience

Source: Hootsuite & We Are Social

This is an important organization for brands: forty one% of older millennials—aged 26 to 35—have choice-making obligations.

Eleven. 40% of LinkedIn users change their process, company, or enterprise each 4 years
The ability marketplace to your product is continually transferring. Ad focused on is good, however targeting your advertisements too narrowly approach you pass over out on ability future choice makers.

12. Bill Gates penned 50% of the ten maximum enticing LinkedIn articles in November 2020
In reality, Gates often seems within the listing of most attractive articles shared month-to-month inside the LinkedIn Water Cooler Series. Yes, he blessings from name popularity. But he’s additionally recognized for tapping into the issues people care about right now.

Why ought to entrepreneurs care about Bill Gates’ achievement on LinkedIn? It’s a good opportunity to version fulfillment. Take a take a look at a number of his content to peer what you can study from his technique.

LinkedIn utilization stats
thirteen. Forty million people use LinkedIn to look for jobs each week
If your agency is hiring, your LinkedIn Page may be a key supply of ability new employees.

When hiring managers can’t display screen potential new hires in character, tools like LinkedIn are even extra crucial. And 81% of skills professionals say that digital recruiting will retain whilst the pandemic is over.

14. 3 people are hired thru LinkedIn each minute
If that last LinkedIn stat didn’t convince you it’s well worth having a strong presence in this community, this one ought to. Any company making plans to rent new personnel in 2021 needs a refined LinkedIn Page.

15. LinkedIn saw a fifty five% increase in conversations amongst connections in 2020
That’s a year-over-12 months calculation for Q1 of the 2021 fiscal 12 months. With connections unable to satisfy in man or woman, they’re messaging every different more than ever on this enterprise social community.

Sixteen. Content creation on LinkedIn accelerated 60% in 2020
Companies and individual LinkedIn contributors have ramped up their LinkedIn content material to live in touch with expert contacts and associates in this unparalleled year.

(Phew, we made it all of the manner to stat 16 before pronouncing “remarkable.”)

17. LinkedIn Live streams expanded by means of 437% in 2020
That’s a year-over-12 months calculation for October 2020.

LinkedIn Live launched in February 2019 but truely took off all through this 12 months of locating change methods to attach. The range of LinkedIn Live streams elevated 89% from March to June by myself.

18. 57% of LinkedIn’s site visitors is cell
This percent hasn’t modified seeing that 2018, so take it with a grain of salt.

However, it makes sense that LinkedIn’s person base might be more likely to use the network from a pc, for the reason that they will be surfing at some point of running hours, or for work functions.

19. LinkedIn has 15x extra content impressions than task postings
Nine billion content material impressions, to be unique.

LinkedIn has transitioned from being “just” a recruitment platform to be

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